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The crisis did not happen yet, but there are warning signs about it. In a real case scenario, you won’t be able to go through all these stages without a crisis management plan in place.įirst you have the warning phase. The crisis management process can be categorised in 3 main stages, the pre-crisis, the management and response stage itself and the post-crisis.Īccording to Everbridge, a crisis unfolds itself in 6 stages. In all cases, your company might suffer from how the media covers the situation, so make sure that you keep in close touch with your PR team, for the best damage control. Leonard Saffir, Public relations executive In crisis management, be quick with the facts and slow with the blame. But some apply better to certain types than others.įor example, if you own a pharmaceutical company, a possible scenario is that a new product you’ve released is having severe negative effects on the customers and it’s made the news.
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Surely, the possibilities for a crisis are endless in all cases, regardless of the type of company you’re running. Keep reading and you’ll find out everything you need to know. If you’re here as the crisis unfolds… better late than never. It will never happen to you until it does! If you are here before any crisis ever hit your business, congratulations. “ My employees would never do such a thing.”īut that’s not the case at all. One of the most common issues is that entrepreneurs, CEOs, directors and managers often think that such events won’t happen to them. What is a crisis and why plan for one?īefore we lay out the steps for a crisis management plan, we have to understand what a crisis is.Ī crisis inside business is an event that has the potential to negatively affect the company, by negatively impacting its employees, finances or reputation.Ī crisis can be caused by internal factors (such as employees making certain public statements or not doing their job properly) or external factors (such as natural disasters). With the proper crisis response strategies, your company can counter any misinformation and head in the right direction. This will help you execute the appropriate steps to reduce the negative effects of the crisis. Why Should You Have a Crisis Management Plan?.